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DigiPHY Use Cases

DigiPHY lets teams ideate, explore, instantly compare, validate, test and present design concepts, from early package and layout exploration, to detailed design development, stakeholder presentations and Clinic testing with real end users.

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Package & Ergonomics

Use DigiPHY for fast, dynamic and "unbiased" ergonomic benchmarking across vehicles. Compare seating positions in seconds while staying seated as DigiPHY moves. Validate ingress/egress with physical mockups, starting simple and increasing fidelity as the project evolves. Add VR to check perceived space, reachability, and visibility—while keeping decisions traceable across teams.

DigiPHY value

  • Direct, dynamic benchmarking
  • Early validation of seating, ingress/egress, reachability, visibility, space​
  • Fewer late-stage package changes through earlier evidence
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Styling (INT & EXT)

View your design at full scale next to benchmark cars to assess volumes, proportions, and geometry in immersive context—starting with simple models and moving to high-definition virtual models. Test different environments (day/night, seasonal ambience), iterate faster, and check roof lines against interior headroom/habitability while keeping design intent aligned across the team.

DigiPHY value

  • Immersive design evaluation, ‘stepping inside your sketch’
  • Faster iteration from concept to A-class
  • Better alignment on proportions, ambience, visibility
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HMI / UX / UI

Use DigiPHY to role-play user journeys and turn UX goals and key touchpoints into interaction concepts. Progress from lo‑fi XR prototypes to phygital simulations (screens, haptics, physical controls/materials). Validate flows and responsiveness, compare HMI directions by experience, and iterate screen layouts in real time—physically and in VR—grounded by competitor benchmarks

DigiPHY value

  • Dynamic, lived experiences vs. static 2D reviews
  • Real-time iterations with spatial feedback where needed
  • Contextual, benchmark-driven layout decisions
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Remote Collaboration

Use DigiPHY to run collaborative, "phygital" review sessions from anywhere, living the same experience remotely, in real time. Combine project-specific physical prototypes with the VRED VR Collaboration pipeline, so teams can share package data and experience the same scene together, immersively and remotely. Even from multiple DigiPHY's.

DigiPHY value

  • One unified phygital space for faster convergence through shared, real-time understanding
  • Stronger cross-disciplinary alignment (design, UX, engineering, CMF)
  • Less need to travel across locations
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Clinic Testing

Run tailored clinics involving End-Users recruited according to your target customer, and capture feedback directly through XR prototypes on DigiPHY like seating and screen repositioning. Have Users run through guided mixed-reality use case scenarios.

DigiPHY value

  • Early, fast end-user feedback in the design cycle
  • Feedback captured directly via DigiPHY + XR prototypes
  • Stronger evidence for design and engineering decisions
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Color and Trim

Use DigiPHY to explore and iterate CMF concepts in context—comparing materials, textures/3D effects, and features like Shy-Tech on accurate physical geometry for real tactile feedback. As fidelity grows, combine XR visuals with physical samples (sections, partitions, upholstery) to validate look-and-feel, transitions, and touch perception with both teams and stakeholders.

DigiPHY value

  • Faster in-context material/finish comparisons
  • Validation of smart materials, shy-tech, and three dimensionality
  • Better CMF integration with the rest of the design

Have a use case in mind? We'd love to hear about your project and show you how DigiPHY fits into your workflow.

Reach out and let's explore together how DigiPHY can accelerate your design validation process.

Real world applications

Lynk & Co

Lynk & Co

Lynk & Co's Prospective Design Team loves a challenge. In preparation for a new concept car project, interactive virtual concept models were developed.

"As sooon as I put on the VR headset and stepped onto the DigiPHY I felt inside the car model."

Ben Hall Studio Engineer at Lynk & Co

Mazda

Mazda

Testing without loosing the body memory gained from the experience. With DigiPHY, Mazda experience and benchmark in a complete and immersive way various package alternatives including the current Mazda MX5.

"DigiPHY allowed us to 'feel' different packages providing insights we otherwise wouldn't be able to get."

Luca Zollino Design Innovation and Operations Manager at Mazda Research Europe

Renault

Renault

Renault's Design and Engineering Teams collaborated on DigiPHY to test and validate ideas for package definition.

"The DigiPHY facilitates and enables the communication between design and engineering."

Jean-Michel Gallay Architecture and Engineering team at Renault

Drako Dragon

Drako Dragon

We exploited the potential of DigiPHY, to design a Drako Dragon, car that has a comfortable and spacious interior without compromising performance and aerodynamics.

"Thanks to our mixed reality design process, we created a new typology of electric vehicle. It is derived from 'lived experiences' on DigiPHY, and not from predefined categories."

Lowie Vermeersch CEO & Creative Director at Granstudio

Hitachi

Hitachi

Volvo

Volvo

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