DigiPHY MultiSeater
Full active ergonomics for complete automotive cabin validation.
Next generation mixed reality design solutions
DigiPHY is the premier phygital design ecosystem that bridges the gap between physical ergonomics and digital iteration. We enable lean, UX-driven workflows that reduce R&D costs and accelerate time-to-market while elevating design quality.
Don't just view your design — live it.
scroll to learn more about DigiPHY
seamlessly blending
physical and digital
DigiPHY's patented Auto-Alignment removes the friction between virtual concepts and physical reality. We provide the only environment where shape, interaction and ergonomics are validated simultaneously—enabling teams to make high-stakes design decisions in real-time, not weeks.
experience your design with effortless precision
DigiPHY converges visual intent with physical ergonomics to create a single, immersive experience. By synchronizing XR visuals with tactile feedback, we remove the guesswork from the design cycle, allowing engineering and design teams to lock in decisions with absolute technical certainty.
accelerate iteration. elevate quality. save time.
DigiPHY solutions enable high-frequency, early 'fail-fast' iterations while also providing the sophistication and precision required for final executive validation. This empowers teams to make better decisions, compress development timelines, and eliminate costly physical prototypes.
synchronized phygital collaboration everywhere
DigiPHY integrates into existing workflows to provide designers, engineers, and decision-makers with a unified space to validate projects in real-time. By ensuring every stakeholder sees and feels the same data simultaneously, collaboration is streamlined and decision-making becomes independent of where teams are located.
DigiPHY solutions ecosystem
Turn-key Phygital Design systems powered by the integrated DigiPHY OS for instant, immersive simulation
Unreal Engine Plugin Set
Full integration into Unreal Engine, enabling DigiPHY’s patented Auto-alignment, dynamic parts, real-time object tracking in VR, hand tracking and AR.
Autodesk VRED Plugin Set
Full integration into Autodesk VRED, enabling DigiPHY’s patented Auto-alignment and dynamic parts.
DigiPHY Space
XR environment for projects beyond automotive. Perfect for product design and more
use cases
DigiPHY lets teams ideate, explore, instantly compare, validate, test and present design concepts, from early package and layout exploration, to detailed design development, stakeholder presentations and Clinic testing with real end users.
PACKAGE ERGONOMICS UX/UI HMI STYLE C&T
PRESENTATION USER TESTING DYNAMIC BENCHMARKING
PACKAGE ERGONOMICS
PRESENTATION STYLE HMI
DYNAMIC BENCHMARKING
UX/UI USER TESTING C&T
"We got into a creative multi-disciplinary collaboration flow for the next hours."
Simon Lamarre
Head of Prospective Design
"The DigiPHY facilitates and enables the communication between design and engineering."
Jean-Michel Gallay
Architecture and Engineering at Renault
"DigiPHY allowed us to 'feel' different packages, providing insights we otherwise wouldn't be able to get."
Luca Zollino
Design Innovation and Operations Manager at Mazda Research Europe
bespoke phygital workshops
Do you have a concept or production vehicle project, UX study to further explore in depth, an HMI strategy to develop, or a user test to be conducted?
Experience your design with a workshop on DigiPHY. Many OEMs have already successfully used DigiPHY and Granstudio's UX-driven design approach to tackle complex, cross-disciplinary design challenges.
Rootedinexpertise
Rootedinexpertise
DigiPHY is part of Granstudio, an international automotive design consultancy. This foundation ensures our platform is built on a profound, practical understanding of the design workflow and what truly drives value.